Palm Beach Tan, a Dallas-based leader in the tanning-salon industry, announces the acquisition of Planet Tan Inc., a 16-location chain also based in Dallas.
“We are pleased to be adding one of the most progressive tanning-salon brands in the industry to the Palm Beach Tan family,” says Diane Lucas, president and COO of Palm Beach Tan. “We believe that the combination of Planet Tan and Palm Beach Tan will result in exciting innovations and programs for our members.”
With the acquisition of Planet Tan, the PBT family of brands becomes the largest tanning-salon chain in the nation by revenue. Palm Beach Tan operates 90 corporate-owned locations in Dallas/Ft. Worth, Atlanta, Washington D.C., and Las Vegas along with 171 franchised locations in more than 25 markets under the PBT brand name (and the Desert Sun Tanning brand name in the Pacific Northwest and California).
“As the industry consolidates, Palm Beach Tan will continue to grow through internal salon expansion, franchise growth and through the acquisition of the best regional chains in the nation,” Lucas adds. “There is a great deal of talent in our industry. Every time we are able to add chains of the quality of Planet Tan, our brand and our members benefit.”
During the next 12 months, PBT will operate Planet Tan as an independent brand, incorporating best practices of both concepts in an effort to continually improve the operating model of the company. In addition, PBT will add several Planet Tan personnel to its management team to maintain the continuity of the Planet Tan brand.
“With consolidation across the tanning industry, it was only natural for Planet Tan to join forces with an industry leader and take advantage of its strategic leadership team, purchasing power and state-of-the-art operating systems,” says Tony Hartl, founder of Planet Tan. “I am extremely pleased with the career growth and advancement opportunities that are now available to the Planet Tan team. I am fortunate to have built an organization full of talented people with passion for the business. Being part of Palm Beach Tan will take these deserving people to the next stage of their careers.”
Source: Palm Beach Tan
