MOISTURIZATION: AN ESSENTIAL TO TANNING
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1. NMFs (natural moisturizing factors) are stripped away by the use of _____________. |
hot bathing water |
strong detergents |
hot bathing water and strong detergents |
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2. A good moisturizer for your tanning clients will contain a low level of AHAs, |
(less than 1 percent) in order to generate good moisturization in the skin. |
(at least 1 percent) in order to generate good moisturization in the skin. |
(more than 2 percent ) of AHAs to generate good moisturization in the skin. |
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3. A moisturizer with a high level (greater than 1 percent of AHAs) will decrease the melanogenesis process, causing your client to lose their tan.
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True |
False |
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4. Moisturizing skin helps replenish and retain the normal moisture content of the stratum corneum keeping the skin_____________. |
soft and supple |
tight |
moist |
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SUNLESS TANNERS
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5. The key ingredient to sunless tanning products' evolution is _____________. |
Dihydroxyacetone (DHA) |
Zinc |
Padimate |
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6. The first step to ensuring a great sunless tan is to ________. |
exfoliate the skin |
dry off completely |
exfoliate the skin and dry off completely |
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7. The most important step to self-tanning is the second step, application. |
True |
False |
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8. The key to obtaining an even sunless tan is to apply ____________________. |
one thick coat of self–tanner |
a smooth, thin layer of self-tanner |
one thick layer, followed by several thin layers of self-tanner |
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BUILDING CUSTOMER LOYALTY
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9. Even if customers are completely satisfied with service and products, research shows that as many as 40 percent of them may purchase services and products from other facilities. |
True |
False |
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10. Customer satisfaction ____________________. |
always leads to customer loyalty |
doesn't always lead to customer loyalty |
creates little loyalty |
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11. The following are all ways of building customer rapport; establishing a common ground, listening and showing concern, use humor and keeping a positive attitude. |
True |
False |
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12. It is important to establish a common ground with each customer _________. |
quickly |
within the first 3 visits |
within the first year |
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13. Salon owners are educating customers that diversion occurs when professional salon products show up in non-tanning environments. These "tan-free" environments can be a ________________. |
drug store |
grocery store |
flea market |
all of the above |
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SPFS
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14. By offering a complete array of moisturizers and SPFs, your clients will turn to your salon as their complete skincare source. |
True |
False |
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15. Ultraviolet radiation is divided into three different bands, UVA, UVB and UVC. Which of the following bands reach the earth in significant amounts: |
UVB and UVC |
UVB and UVA |
Only UVA |
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16. Make sure to inform clients to apply sunscreen approximately ___ minutes before being exposed to the sun. |
20 minutes |
5 minutes |
30 minutes |
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17. High SPF sunscreen formulas contain blends of more than one sunscreen because no single-chemical is capable of absorbing all UVB radiation. |
True |
False |
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18. Which SPF blocks out 95 percent of the suns ultraviolet rays: |
SPF 10 |
SPF 2 |
SPF 15 |
None of the above |
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19. Most health professionals suggest an SPF of 15 or above. |
True |
False |
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VISUAL DISPLAYS
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20. Because consumers make purchases based on methods that dominate their behavior, it is vital to design visual displays that appeal to which of the following methods: |
Visual, Auditory and Kinesthetically
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Visual and Auditory, these are the most important |
Kinesthetically and Auditory |
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21. Consumers absorb information in three ways; visually, auditory and kinesthetically. Auditory consumers are intrigued by_______. |
What they see |
What they hear |
What they feel |
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22. 78 percent of what people buy is based on what they see. |
True |
False |
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23. There are two types of displays that, if done correctly, will grab, hold and lead the customer's eye. They are________________. |
Mass-merchandising and Feature displays |
Feature displays and point of purchase |
Packaging and mass-merchandising |
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24. Color is one of the most effective tools used in displays. Research has shown that on a worldwide basis _______is the most popular color. |
blue |
yellow |
red |
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25. The best location for visual merchandising displays is ______. |
within the first 10 feet of the salon |
the first 10 percent of the salon if space is limited |
within the first 10 feet of the salon, or the first 10 percent of the salon if space is limited. |
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26. One of the latest and most effective merchandising supplements in indoor tanning salons are visual educational tools. Their purpose is twofold: |
to educate clients and to pitch sales |
to educate and entertain |
to improve visual wall space and pitch sales |
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INVENTORY & PRICING
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27. The amount of inventory a salon should carry will depend on a number of factors, including: |
size of the salon, how many pieces of tanning or spa-related equipment it offers, the type of client |
size of the salon, how many pieces of tanning or spa-related equipment it offers |
type of clientele it caters to |
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28. Knowing your customers and anticipating how much business will come through your door in a particular month will help you determine how much inventory to stock. A helpful strategy is to: |
look at the previous year's receipts to see what sold, how much of it sold, and if its sales increas |
conduct a survey |
go back and look at the previous year's receipts to see what sold and how much of it sold |
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29. In order to encourage sales by catering to a wide range of clientele, it is best to offer which of the following price levels: |
Three levels of prices on lotions, an entry-level, mid-range and high-end price |
Two levels of pricing on lotions entry-level and high-end |
Offer just one level, offering more than one level of pricing will confuse the customer |
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30. Most lotion manufacturers and distributors offer a suggested retail price that will allow salon owners to make up to a _________. |
50-percent profit on each bottle of lotion they sell |
30-percent profit on each bottle of lotion they sell |
100-percent profit on each bottle of lotion they sell |
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UNDERSTANDING LABEL CLAIMS
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31. Name two types of label claims. |
drug and personal |
personal and cosmetic |
drug and cosmetic |
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32. A company can make a drug claim only after the FDA approves the claim. |
True |
False |
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33. The FDA has the authority to force a company to remove its product from store shelves if: |
any drug claim is made about the product without prior agency approval |
when consumer safety is at risk |
either, a drug claim is made without prior agency approval or when consumer safety is at risk |
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34. Cosmetic claims are reviewed by the __________. |
FDA |
National Advertising Division of the Better Business Bureaus |
Cosmetic Industries Standards and Controls |
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35. Since claim types may overlap, the U.S. Food and Drug Administration monitors product claims to determine whether any given claim is a drug claim or a cosmetic claim. |
True |
False |
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