MARKETING MOVES
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| 1. What seems to be the only negative byproduct of self-tanners |
| They don't work |
| Skin dryness |
| Not convenient |
| Not available in the United States |
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"UV-FREE" PRODUCT USES
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| 2. For what purposes do tanning customers use sunless products? |
| As a quick fix for tanners pressed for time. |
| As a tanning booster in between sessions. |
| To augment a tan for delicate or hard-to-tan areas such as faces, hands and feet. |
| All of the above |
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| 3. The concern of streaks, splotches, and orange tint left on the skin would shy an uninformed customer away from sunless? |
| True |
| False |
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| 4. What is the first step in getting customers to buy or use sunless products? |
| Education |
| Free giveaways |
| Gift with purchase |
| Tanning bed is not available |
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SELF-TANNING TIPS
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| 5. Why would you want a customer to conduct a patch test before using a bronzer? |
| It keeps the customer busy |
| Each person's skin may react differently to the formula. Conducting a patch test guarantees you will like the color |
| You can increase the price of the product |
| They get a chance to smell the product |
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MORE SUNLESS TANNING HELPFUL HINTS
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| 6. What are some tips for use of sunless tanners and bronzers? |
| Use self-tanners to even out tans and cover tan lines. |
| To create a darker tan, reapply the formula two or three times, allowing three to four hours between applications. |
| To maintain your sunless tan, reapply every few days. |
| All of the above |
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HOW SUNLESS WORKS
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| 7. What does the tanning industry recognize dihydroxyacetone, or DHA, as? |
| The colorless sugar that makes the magic happen in the self-tanning process. |
| A type of outdoor tanning product |
| A dark brown bronzer |
| A new fragrance used in most tanning products |
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| 8. How does DHA work to tan the skin? |
| It stimulates the melanocytes |
| DHA reacts with skin proteins, including amino acids, in the outermost layer of skin. The reaction develops brown skin coloring that looks very similar to a natural tan. |
| DHA does not tan the skin in sunless products |
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| 9. How long does Skin coloration take in the sunless process? |
| Anywhere from twenty to thirty hours and lasts three to five days--depending on skin type and the DHA concentration in the lotion |
| Anywhere from two to four hours and lasts three to five months--depending on skin type and the DHA concentration in the lotion |
| Anywhere from two to four hours and lasts three to five days--depending on skin type and the DHA concentration in the lotion |
| Anywhere from two to four hours and lasts three to five hours--depending on skin type and the DHA concentration in the lotion |
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| 10. How does the sunless tan fade? |
| As the melanocyte stops producing melanin |
| As the chemical is washed from the skin |
| As the dead layers of skin slough off, just as in normal tanning. |
| The sunless tan never fades |
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| 11. When was DHA discovered as a skin-coloring agent? |
| In the 1900s |
| In the 1920s |
| In the 1940s |
| In the 1980s |
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| 12. When did DHA appear commercially? |
| In the 1960s |
| In the 1980s |
| In the 1900s |
| In the 2000s |
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| 13. When did the Food and Drug Administration add DHA to its list of approved cosmetic ingredients? |
| In the 1920s |
| In the 1950s |
| In the 1970s |
| In the 1990s |
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SUNLESS TANNING, COMING AROUND AGAIN
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| 14. What are some of the reasons self-tanners are gaining favor? |
| A sunless tan is the same as a UV tan |
| Ease of application and upkeep |
| Tanning equipment is harder to find |
| Customers enjoy the sunless fragrances |
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| 15. Today, self-tanner application has been refined and products have gained a respectable place in industry. |
| True |
| False |
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BRONZERS
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| 16. About how long does a sunless tan last? |
| About one to two days |
| About five to fifteen days |
| About twenty to thirty days |
| About three to five days |
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| 17. Bronzers do not wash off in soap and water. |
| True |
| False |
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| 18. What do DHA bronzers provide customers? |
| Only tint |
| Only DHA skin reaction |
| Tint and DHA skin reaction |
| None of the above |
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